Social media is one of the most important marketing tools you can use to grab new followers, educate potential customers about your services and grow your own brand ambassadors. Here are a few examples of campaigns I have worked on and also social media I am a part of in my current news photography job.
There are numerous strategies you can use in your approach to content, timing of posts and in linking posts to get more traffic on your web page via social media or a blog. There are also great tools out there to plan your content and social media calendar and posts ahead of time, so you can spend less time online and more time meeting with clients. Enjoy!